Our Story

My name is Aaqib Saleem, a digital marketer based in Karachi. Back in 2023, during the peak of the eCommerce boom, I began exploring the idea of launching my own online store.

While I was eager to dive into the digital space, I struggled to find the right niche. However, I’ve always had a passion for fragrances.

Every time I attended events, gatherings, or parties, I would wear a different scent—it became my signature. That’s when it clicked—why not create a brand around something I’m truly passionate about?

Although personal matters caused some delays, by 2024, I shared this idea with my brother and cousins, who had experience in online business.

They loved the concept and offered their full support. Together, we launched ODORATO—an Italian word meaning "pleasant" or "strong fragrance."

Given my background and love for perfumes, the name felt like the perfect fit. With the support of close friends and family, the journey of ODORATO officially began.